![]() "You can stand outside with a picket sign, but I feel like the best way is to change the industry is from within," he said. Finally, one of the biggest, most influential players in fashion is making a huge move to recognize that beauty goes far beyond fitting into sample size.īart believes the industry can shift to include many, many more models of diverse sizes. Giving a size 8, 5' 6" model the same significance as a size zero, 6' one sends a powerful message to the fashion industry, which has largely reduced beauty to one size, shape, height, and race for a very long time. Rather, they'll sit on the agency's board alongside its current roster of supermodels. IMG won't segment new signees who don't fit the standard fashion model size-zero, 5' 10"-tall mold into their own division. "We just want to represent the best people in the industry." "We want to be an ageless, raceless, weightless agency," IMG Models Senior Vice President and Managing Director Ivan Bart told exclusively in New York Saturday at a career summit put on by Cosmopolitan magazine, the Council of Fashion Designers of America, and Lancome. Yet now, the world's top modeling agency IMG, which represents everyone from Gisele to Joan Smalls to Kate Upton, is starting an initiative to sign models of all shapes, sizes, ages, races, and heights. This is the reason the fashion world has been so controversial for the past decade and a half: since the "heroin chic" look took off in the nineties, diversity seems to have been all but completely sapped from the high fashion magazine editorials and runway shows that are supposed to project what "beauty" looks like to the entire world.
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